IKEA Case Study Example | Topics and Well Written Essays - 500 words

IKEA - Case Study Example These attributes are the main competitive priorities of IKEA. IKEA own 349 stores which are operating in 43 major countries of the globe. The location of these stores are determined by keeping the easily accessibility of customer to carry on its business with a firm. The other most important factor that IKEA consider while selecting new sites is whether it reduces transportation cost. The most important troupes in the furniture industry are Euro market Designs Inc, Galiform plc, Wal-Mart Stores Inc, Argos and many others. But still IKEA is categorized in world biggest furniture retailer because it is offering modern architectural and interior designs of furniture at a low cost and with best quality therefore it is leading market among existing firms. There are many threats for the new entrants into the furniture industry. A large amount of monetary investment is required to establish a business. After established a business, expertise and skills are required to offer quality products with a discounted price. Time factor is another essential element which plays an important role in building up its image in the market. IKEA is established since 1943. It has successfully built its image in the market. It has its huge investment in various part of globe whereas for new entrant all this required time to get stable and for successfully operating. IKEA has targeted a wide range of customers. As this firm is operating at national level as well as at international level so it has a strong bargaining power among customers. On the other hand buyers have extensive range of products offered by IKEA with respect to quality, price and many other